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The Power of Email Marketing for Printable Colouring Pages
The Power of Email Marketing for Printable Colouring Pages
If you’re not using email marketing to grow your colouring page business, you’re leaving money on the table. Social media might bring short-term traffic—but email builds long-term customer relationships, repeat buyers, and loyal fans.
This guide shows you how to use email marketing to promote your printable colouring pages, grow your list, and generate passive income.
Why Email Marketing Works
Unlike social media, email lets you:
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Reach your audience directly
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Bypass algorithms
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Promote products on your schedule
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Build trust and engagement over time
Even a small list of 100–500 people can bring in consistent sales—if nurtured right.
Step 1: Offer a Freebie to Get Signups
Start with a simple lead magnet:
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A free “sample colouring page”
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A “mini bundle” of 3 pages
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A “monthly colouring calendar”
Use a tool like ConvertKit, MailerLite, or Systeme.io to create a landing page where visitors enter their email in exchange for the freebie.
Step 2: Set Up a Welcome Sequence
Once someone joins your list, don’t just say “Thanks”—start building a relationship.
A good welcome email flow:
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Welcome Email: Thank them + deliver freebie
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Day 2: Share your story or how you make your colouring pages
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Day 4: Offer your best bundle at a discount
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Day 6: Ask what kind of pages they want more of
Step 3: Email Weekly or Bi-Weekly
Stay top of mind by emailing regularly. Share:
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New product launches
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Exclusive discounts
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Seasonal freebies
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Behind the scenes of your designs
Keep it casual and friendly—like writing to a creative friend.
Step 4: Segment Your Audience
As your list grows, split it based on:
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What freebies did they download
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Whether they’ve made a purchase
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Which styles do they like best (e.g., mandalas vs. kids pages)
This lets you send more relevant offers, boosting your open and click rates.
Step 5: Use Email to Launch New Products
Turn your inbox into a launchpad:
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Tease your upcoming bundle with sneak peeks
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Offer 24-hour early access
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Include a countdown timer for urgency
Email subscribers are 3x more likely to buy than cold traffic!
Bonus Tip: Add an Email Signup to Every Channel
Don’t hide your email list. Add signup links:
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In your Etsy product descriptions
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On your website or blog
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In your Pinterest pins and Instagram bio
The more entry points, the faster your list grows.
Final Thoughts
Email marketing isn’t complicated—it’s powerful. With the right freebie, simple automations, and weekly value, your email list can become your #1 tool for growing a sustainable, passive-income printable business.
Start building your list today, and let your inbox work for you!
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