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Selling on Etsy vs Other Platforms: What’s Best for Colouring Pages?
Selling on Etsy vs Other Platforms: What’s Best for Colouring Pages?
When selling your digital colouring pages online, choosing the right platform is crucial. Each platform offers different benefits depending on your audience, marketing style, and business goals.
In this blog post, we’ll compare Etsy to other top platforms so you can decide where your colouring pages will thrive.
Etsy: The Handmade and Digital Marketplace Giant
Pros:
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Huge traffic and built-in audience
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Trusted platform for digital printables
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Easy-to-use shop setup
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Great search engine within the site
Cons:
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High competition
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Listing and transaction fees
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Need strong SEO and product photos
Best For:
Beginners and creators who want access to a large customer base quickly. Great for niche-focused colouring page shops.
Gumroad: Simple and Creator-Friendly
Pros:
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Zero upfront cost to start
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Simple setup and delivery
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Customizable product pages
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Great for email marketing and bundles
Cons:
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No built-in marketplace traffic
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You’ll need to drive your own audience
Best For:
Sellers with an email list or social media following. Ideal if you want full control and fewer platform rules.
Payhip: Another User-Friendly Option
Pros:
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Free plan available
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EU VAT handled for you
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Simple storefront
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Allows subscriptions and discount codes
Cons:
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Limited organic reach
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Not as design-flexible as other sites
Best For:
Sellers just starting out who want a no-fuss way to sell digital downloads.
Creative Market and Design Bundles
Pros:
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High-quality traffic looking for design assets
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Passive income potential
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Higher average order values
Cons:
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Application or approval needed
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More focus on commercial-use graphics
Best For:
Experienced designers with large, themed bundles or commercial-use products.
Your Own Website or Blog
Pros:
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100% control and branding
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No platform fees
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Great for long-term growth and SEO
Cons:
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Requires tech skills and time
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You’ll need to build your own traffic
Best For:
Sellers who want to establish a long-term brand. Perfect for blog-based traffic and lead generation.
Final Thoughts
There’s no one-size-fits-all answer. Many creators sell on multiple platforms to diversify their income.
If you’re starting out, Etsy is a great beginner-friendly option. As you grow, adding platforms like Gumroad or your own blog gives you more flexibility and revenue control.
Choose what fits your goals, audience, and how much time you’re willing to invest in marketing. The most important thing? Start with one and build momentum!
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