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Selling Colouring Pages on Gumroad vs. Etsy: Which One Wins in 2025?
Selling Colouring Pages on Gumroad vs. Etsy: Which One Wins in 2025?
If you're ready to turn your colouring page creations into cash, two top platforms to consider are Etsy and Gumroad. Both are powerful in their own way, but which one is better for your passive income goals in 2025?
In this comparison guide, we break down the pros, cons, features, and strategies so you can confidently pick the best platform—or use both!
🎨 Etsy: The Creative Marketplace
Pros:
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Built-in audience of shoppers already searching for printables
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SEO-friendly listings show up in Google and Etsy searches
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Visual storefront builds trust and brand presence
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Easy setup for digital downloads
Cons:
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$0.20 listing fee per item + 6.5% transaction fee + payment processing fees
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Heavily saturated market
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Customisation and branding options are limited compared to standalone platforms
Best for: Beginners and creators looking for exposure with less marketing effort.
💻 Gumroad: The Direct Seller's Dream
Pros:
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No upfront listing fee
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Higher branding control and cleaner UI
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Simple checkout process
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Support for pay-what-you-want pricing and subscriptions
Cons:
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No built-in audience—marketing is 100% up to you
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10% platform fee on the free plan (can go lower with paid plans)
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Doesn’t have a storefront look like Etsy
Best for: Creators with an audience (email list, social media) who want full control and flexibility.
💡 Use Both Platforms Strategically
Many successful digital creators list on both Etsy and Gumroad. Here’s how:
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Use Etsy to attract cold traffic from search
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Use Gumroad to sell to warm leads from your Pinterest, blog, or email list
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Offer exclusive bundles or deals on Gumroad for your followers
🛒 Payment & Delivery Comparison
Feature | Etsy | Gumroad |
---|---|---|
Listing Fees | $0.20 per item | Free on basic plan |
Transaction Fees | 6.5% + payment processing | 10% on the free plan |
File Delivery | Instant, automatic | Instant, automatic |
Buyer Experience | Marketplace browsing | Direct checkout |
Custom Branding | Limited | High customisation |
Final Verdict
Etsy is excellent if you're just getting started and want to benefit from built-in traffic. Gumroad is ideal for those who want more control and have their own traffic sources.
Want the best of both worlds? Start with Etsy to build visibility, then expand to Gumroad to scale profits with better margins.
No matter which you choose, the key is consistency, creativity, and smart promotion.
Your colouring page empire starts here!
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