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How to Use Instagram to Build a Following for Your Colouring Page Brand
How to Use Instagram to Build a Following for Your Colouring Page Brand
Instagram isn’t just for selfies and food pics—it’s a powerful visual platform that can help grow your colouring page brand. With the right strategy, you can attract followers, drive traffic to your store, and build a loyal community of colour-loving fans.
Here’s how to do it in 2025:
1. Set Up a Creator or Business Account
Start by switching to a Creator or Business account. This unlocks analytics, contact buttons, and ad tools.
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Go to your profile → Settings → Account → Switch to Business/Creator
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Add a profile picture (like your brand logo or sample colouring page)
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Write a bio that clearly says what you offer (e.g., “Printable Colouring Pages for Relaxation & Fun”)
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Link to your Etsy, Gumroad, or blog
2. Create a Strong Visual Identity
Consistency is key. Stick to a theme or visual style:
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Use the same colour palette
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Choose one filter for all posts
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Post high-quality, bright, and clean images
Showcase black-and-white colouring sheets, completed pages, behind-the-scenes of your AI tools, and even user-submitted photos.
3. Post the Right Types of Content
Instagram is more than just photos. Use every content format:
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Reels: Show time-lapses of someone colouring your page
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Carousels: Share 3–5 versions of a themed printable pack
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Stories: Share daily updates, polls (“Which page do you like more?”), or countdowns to product launches
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Lives: Host Q&As or launch events
4. Use Hashtags Strategically
Use a mix of big, niche, and branded hashtags like:
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#coloringpages
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#printableshop
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#coloringbookforadults
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#relaxingcoloring
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#yourbrandname (create one!)
Instagram allows up to 30 hashtags—use at least 10–15 relevant ones per post.
5. Engage With Your Audience
Social media is social!
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Reply to all comments and DMs
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Follow similar creators
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Like and comment on posts in your niche
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Repost fan photos and tag them
The more you engage, the more Instagram pushes your content.
6. Run Giveaways and Challenges
Try:
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“Colour This Page Challenge” — offer a free page and ask users to share their colored version
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Monthly giveaways of your newest bundle
Make sure users follow you, tag friends, and repost to enter.
7. Use Instagram Insights to Improve
Check your insights weekly:
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Which posts got the most saves?
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Which time got the most views?
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Which hashtags drove traffic?
Double down on what works and improve what doesn’t.
Final Thoughts
Instagram can be a game-changer for your colouring page business, especially when you’re consistent and intentional. Use it to build a vibrant brand, showcase your creations, and turn followers into happy buyers.
Start sharing, connecting, and growing today!
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