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Etsy vs. Gumroad: Best Platform to Sell Your Coloring Pages
Etsy vs. Gumroad: Best Platform to Sell Your Coloring Pages
If you’re ready to start selling your coloring pages online, choosing the right platform is crucial. Two of the most popular options for digital creators are Etsy and Gumroad. Both allow you to sell digital downloads, but they serve different types of sellers and offer different tools.
Here’s a breakdown to help you decide which is better for your coloring page business.
1. Overview of Each Platform
Etsy: A well-known marketplace focused on handmade and digital goods. It has millions of shoppers looking for unique products.
Gumroad: A simple, creator-focused platform where you can build your own storefront and sell digital products directly.
2. Audience and Traffic
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Etsy Pros: Huge built-in audience. People come to Etsy already searching for coloring pages and printables.
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Gumroad Pros: You drive your own traffic. Ideal if you already have a blog, email list, or social following.
Takeaway: Etsy is great for beginners, while Gumroad is ideal for creators with their own audience.
3. Customization and Branding
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Etsy: Limited branding. All shops look similar, and Etsy’s branding is dominant.
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Gumroad: Greater control over branding, colors, and layout. You can embed your products on your own website.
Takeaway: Gumroad gives you more control over your brand image.
4. Fees and Pricing
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Etsy Fees: Listing fee ($0.20 per item), 6.5% transaction fee, plus payment processing fees.
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Gumroad Fees: Free plan takes 10% per sale; paid plan reduces fees.
Takeaway: Gumroad may be cheaper in the long run, especially if you sell high volumes.
5. Ease of Use
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Etsy: Easy to start, beginner-friendly dashboard.
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Gumroad: Also user-friendly, with straightforward product uploads and simple storefront setup.
Takeaway: Both platforms are easy to use, but Etsy requires learning SEO to stand out.
6. Marketing and Discovery
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Etsy: Strong marketplace discovery, but competitive. Good SEO practices help.
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Gumroad: No built-in discovery, so you need to promote your shop on social media, blogs, or email.
Takeaway: Etsy helps you get found; Gumroad gives you more freedom to market how you want.
Final Verdict
Choose Etsy if:
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You’re just starting and want access to a ready-made audience
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You don’t have a big following yet
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You want to test your products quickly
Choose Gumroad if:
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You want full control of branding and product delivery
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You already have a following
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You want lower fees for long-term profit
Some successful sellers use both platforms together—starting with Etsy to get initial buyers, then moving to Gumroad to build a brand and maximize income. Either way, pick the platform that aligns best with your goals and audience.
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