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Bundle Strategy 101: How to Increase Colouring Page Sales with Smart Packaging
Bundle Strategy 101: How to Increase Colouring Page Sales with Smart Packaging
Selling individual colouring pages is a great start, but if you really want to boost your revenue, it’s time to start bundling. Bundling multiple colouring pages into themed packs increases perceived value, encourages larger purchases, and saves your customers time and effort.
In this post, we’ll break down exactly how to create, price, and promote colouring page bundles that fly off the digital shelves.
Why Bundling Works
Bundling taps into buyer psychology. It:
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Increases perceived value (“10 pages for $5? That’s a deal!”)
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Simplifies decision-making
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Helps you upsell without being pushy
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Encourages impulse buying
Step 1: Choose a Clear Theme
Themed bundles sell best. Your theme gives the pack cohesion and makes it easier to promote.
Popular bundle ideas:
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Holidays (Christmas, Halloween, Easter)
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Emotions & Mindfulness
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Nature and Animals
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Kids Activities & Learning
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Inspirational Quotes
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Mandalas for Relaxation
Keep it niche, not broad. For example: “Cute Woodland Animals” will outperform “Random Animal Pages.”
Step 2: Decide on Quantity and Format
A good starter bundle includes:
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5 to 15 pages
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High-res PDF or ZIP files
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8.5” x 11” print-friendly format
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Optionally, one bonus page or cover sheet
Make sure all designs match your bundle’s theme and style.
Step 3: Price for Profit and Value
Here’s a simple pricing guide:
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5 pages: $2.99 – $3.99
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10 pages: $4.99 – $6.99
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15+ pages: $7.99 – $9.99 or higher
Compare similar bundles on Etsy or Gumroad and price competitively—but don’t undercharge. Value your work!
Step 4: Create Eye-Catching Previews
Your product preview is everything. Use Canva to:
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Display 3–5 page samples
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Add text overlays like “10 Printable Mandalas”
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Show bundle size and bonus content
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Highlight that it’s a digital product
Tip: Use mockups of the printed pages in real-life settings (on desks, next to colouring supplies).
Step 5: Promote with the Bundle in Mind
Promote the bundle as a complete solution, not just “more pages.”
Examples:
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“Relax after work with this 10-page stress relief colouring bundle.”
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“Perfect for rainy-day kids' activities!”
Use Pinterest, Instagram, and your blog to highlight the bundle’s theme and benefits.
Final Thoughts
Smart bundling can turn casual browsers into loyal buyers. By packaging your pages into themed, value-packed sets, you make shopping easier and increase the average sale amount.
So, start bundling and watch your colouring page sales grow—one page pack at a time!
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