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Building an Email List for Your Colouring Page Business
Building an Email List for Your Colouring Page Business
If you’re selling digital colouring pages, one of the most powerful tools for growing your business is an email list. It’s a direct line to your most interested fans—and a goldmine for long-term sales.
In this post, you’ll learn why you need an email list, how to start, and what to send to keep your audience engaged.
Why You Need an Email List
Relying on platforms like Etsy or social media alone puts your business at risk. Algorithms change, accounts get flagged, and reach can drop unexpectedly.
An email list gives you:
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Direct access to your fans, anytime
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A way to promote new products or sales
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More control over your traffic and income
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Higher conversion rates than social media
How to Start Your Email List
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Choose an Email Platform
Popular beginner-friendly platforms include MailerLite, ConvertKit, and Mailchimp. -
Create a Lead Magnet
Offer something free to get people to sign up. Example ideas:
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A free printable colouring page
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A mini sampler pack
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An exclusive quote colouring sheet
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Set Up a Landing Page or Signup Form
Most email platforms let you create simple signup pages. Add these to:
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Your Etsy thank-you messages
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Your blog or website
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Social media bios
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Collect Subscribers
Start sharing your lead magnet and signup page everywhere you can. The more value your freebie offers, the faster your list will grow.
What to Send to Your List
Keep your subscribers engaged with useful and exciting content:
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New product announcements
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Discount codes or early access
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Tips for colouring or relaxing
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Behind-the-scenes design sneak peeks
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Seasonal or themed freebie pages
Tip: Send emails regularly, but don’t overdo it. Once a week or every two weeks is a great starting point.
Best Practices
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Always get permission before emailing someone
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Make it easy to unsubscribe
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Personalise your emails using their name if possible
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Use clear and friendly subject lines
Final Thoughts
Building an email list takes time, but it’s one of the most valuable assets for your colouring page business.
Start small—one great lead magnet and a basic signup form can open the door to more loyal customers and consistent income.
You don’t need a huge list to succeed—just the right people who love what you create!
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