Tracking Your Sales and Growth: Analytics for Your Coloring Page Business
Running a coloring page business isn’t just about creativity—it’s also about understanding what’s working and where to improve. Tracking your sales and growth through analytics helps you make smart decisions, optimize your efforts, and grow your income over time.
Here’s how to use analytics to get a clearer picture of your business performance.
1. Track Sales Across Platforms
If you sell on Etsy, Gumroad, Payhip, or your own website, regularly check the built-in analytics.
Key metrics to track:
These numbers help you know what products resonate most and which platforms drive the most results.
2. Monitor Website and Blog Traffic
Use free tools like Google Analytics to understand how people interact with your site or blog.
Look for:
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Top-performing blog posts
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Pages that convert visitors into buyers or email subscribers
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Bounce rate (how quickly people leave your site)
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Traffic sources (Pinterest, Google, social media, etc.)
This helps you improve content, highlight popular posts, and increase conversion rates.
3. Check Email Marketing Performance
Your email platform (like MailerLite or ConvertKit) gives insight into how subscribers engage with your content.
Track:
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Open rates and click-through rates
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Most clicked products or links
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Growth rate of your email list
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Unsubscribe rate
You’ll learn what subject lines work, what kind of offers convert, and how to build loyalty.
4. Use Social Media Insights
Every platform provides analytics—don’t ignore them!
Look at:
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Most engaged posts (likes, comments, shares)
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Follower growth over time
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Clicks on links in bio or posts
These insights help you shape better content strategies and focus on platforms with high ROI.
5. Keep a Monthly Growth Tracker
Create a simple spreadsheet or use tools like Notion or Trello to manually track your progress.
Track things like:
This helps you see long-term patterns and celebrate your wins.
6. Set Smart Goals Based on Data
Use your analytics to set realistic, growth-focused goals.
Examples:
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“Increase sales by 15% this quarter”
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“Reach 500 email subscribers in 3 months”
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“Post 2 new pins per product on Pinterest each week”
With clear data, you’re not guessing—you’re building.
Final Thoughts
Analytics might seem intimidating at first, but they’re your secret weapon for success. Start small, check your numbers regularly, and use what you learn to grow smarter. The more you understand your audience and what’s working, the easier it becomes to create products they love—and turn your coloring page hobby into a thriving digital business.
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