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Marketing Strategies for Selling Your Coloring Pages

Marketing Strategies for Selling Your Coloring Pages Creating beautiful coloring pages is only half the journey. To turn your passion into profit, you need to get your designs in front of the right people. That’s where marketing comes in. In this post, you’ll learn proven strategies to promote your coloring pages, attract your ideal audience, and increase your sales consistently. 1. Optimize Your Product Listings Whether you’re on Etsy, Gumroad, Payhip, or your own site, your listings need to stand out. Checklist for high-converting listings: Clear, keyword-rich title Engaging product description with benefits High-quality mockup images or previews Tags that reflect what your audience might search for Use SEO tools like eRank or EtsyHunt to find the right keywords. 2. Use Pinterest for Free Traffic Pinterest is a powerful visual search engine that works well for digital products. Tips to succeed: Create vertical pins with eye-catching designs Use keywords...
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Etsy vs. Your Own Website: Where Should You Sell Coloring Pages?

Etsy vs. Your Own Website: Where Should You Sell Coloring Pages?



If you’re ready to turn your coloring page creations into a profitable digital product business, you’ve probably asked yourself this question: Should I sell on Etsy or build my own website? Both options offer unique benefits—and choosing the right platform can shape the future of your creative journey.

Let’s compare the pros and cons of Etsy and your own website so you can decide which is the best fit for your business goals.

1. Etsy: The Pros

Instant Exposure: Etsy is a marketplace with millions of buyers actively searching for printables and coloring pages. New sellers can tap into this traffic without needing advanced marketing skills.

Easy Setup: Opening an Etsy shop takes minutes. You don’t need to worry about hosting, design, or tech setup.

Built-In Trust: Etsy is a recognized brand, which makes new customers more likely to trust and buy from your shop.

Marketing Tools: Etsy provides features like promoted listings, coupon codes, and abandoned cart emails.

2. Etsy: The Cons

Fees: Etsy charges listing fees, transaction fees, and payment processing fees. These can add up, especially for low-priced products.

Competition: Thousands of other coloring page sellers may be offering similar products. It’s crucial to stand out with great designs and SEO.

Limited Control: Etsy controls your shop’s layout, features, and even visibility. A sudden change in their algorithm or policy could impact your sales.

3. Your Own Website: The Pros

Full Control: You decide the layout, branding, and how your store functions. You’re not tied to marketplace rules.

No Marketplace Fees: While you’ll pay for hosting or an eCommerce plugin, you won’t face listing or transaction fees per item.

Build a Brand: A standalone website strengthens your identity as a business and allows you to create a loyal customer base.

Email List Integration: Growing an email list is easier when you control your platform. You can offer freebies, promotions, and regular updates.

SEO Power: Over time, your website can attract consistent search traffic through targeted blog content and product descriptions.

4. Your Own Website: The Cons

Slower Traffic Growth: You’ll need to drive your own traffic through blogging, SEO, and social media. It takes time and consistent effort.

Initial Setup Time: Setting up a website with Shopify, WooCommerce, or Payhip requires some technical setup and customization.

Ongoing Maintenance: You’ll need to manage updates, plugins, and troubleshoot issues on your own or with help.

5. The Best of Both Worlds? Combine Both Platforms

Many successful coloring page sellers start on Etsy and later expand to their own website. This strategy lets you:

  • Leverage Etsy traffic to test and refine your products

  • Build an email list and direct traffic to your site

  • Diversify your income streams and reduce reliance on one platform

You can link your Etsy shop in blog posts or even embed Etsy listings on your website for a seamless shopping experience.

Final Thoughts

Etsy is perfect for beginners who want fast exposure and a low-hassle setup. Your own website offers more control, branding power, and long-term growth potential. Ultimately, the best choice depends on your goals, time, and comfort with marketing and tech.

Start where you are, and grow from there. Whether Etsy, your own site, or both—you can build a successful coloring page business that fits your creative lifestyle.

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